A lot of teams in the U.S. are doing this, I’m sure – but according to the Edinburgh Rugby Web site the “Black and Red Army” has been handing out Edinburgh-branded rugby kits (gear, uniforms, etc for the Rugby-lingo challenged among the readership here) to volunteers who help out with youth rugby teams in Scotland.
It’s not a lot of additional cost, especially if you are ordering new jerseys every year or two, but if you start to connect your club with a local high school, or other youth rugby club, it might be worth it to invest in some additional gear that the coaching staff might be able to take to their own home games and sport on the sideline, or to help the team with some additional sponsorship fundraising in addition to your own. Especially if you’re one of the high-level teams playing in the U.S. right now.